Positioning
When we bagan to work with Seguridade A1, over four years ago, we analysed the situation of the market which at that particular time was being saturated with the entrance of national and international competitiors with diverse lines of business which were modifing the structure of the market.
This aspect, combined with accumulated experience of Seguridade A1, a web of already consolidated clients who were demanding more services and an expanding business philosophy along with a larger range of products and services, pushed upon the evolution of Seguridade A1 towards a global service Security company.
At that moment Seguridade A1 had three types of product/service: contra incendios, electronic security, active security and passive security, added with telecommunications, product engineering and detection systems. When affronting this new situation it was necessary to update the image of the company and adapt it to the new reality.
Communication
The centre of communications should reflect globalness of a mission that covers multiple services and products. By means of "Always Alert" the company captures the permanent attention of the client and the capacity of proportioning effective solutions in all of the security environments.
In the environment of the corporative identity, the evolution of the company must be seen through the evolution of the logo, which must transmit the sensation of security, robustness and capacity.
In relation with the unit of Active Security business, the feeling of immediate availability and permanent attention must be reflected by means of a design line that, especially in supports such as Assistence vehicles, captures the the immediate attention and transmits capacity, security and immediate response.