Positioning
At Santos they know that no two people are the same, and so they never think of two kitchens as the same either; it is just as important to achieve maximum advantage from space as to turn it into a unique place to enjoy, share and live each single moment.
And the space available is becoming more and more reduced due to an evolution of the housing market that in part corresponds to the higher number of people who decide to remain single.
Comfortable kitchens that are alive, elegant and practical, affordable and modern, resistant and versatile, for large spaces... and small ones too...
What is the kitchen you always wanted or dreamt of like?
Communication
In companies with a consolidated image, any changes should take into account both the effect that new messages might have on their positioning and the conditioning factors which existing resources will imply for the development of the new communication material.
In the case of Santos, one the greatest difficulties to overcome was the need to have models over ten years old but still in force living together with designs from the latest collection; new people were included to promote the new message.
What about you - what kind of kitchen do you want?
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