Positioning
The centres of religious cult nowadays constitute to an important tourist attraction in many cities. The cathedral of Santiago de Compostela is one of the best examples to check for the benefits that can be found in an emblematic religious centre, not only for the city but also for more communities.
The museum of the Cathedral of Santiago, conscious of the oppotunity that this situation held for obtaining new ways of income, decided to develop offers such as visits to the rooftops or the development of souvenirs for sale.
Communication
This new perception of the situation proportioned the development of a visual core for the Museum of the Catedral until then non-existent, a core that reflects new publicity material and a new line of souvenirs through a new corporative identity.