Positioning
Within a market that is currently experiencing a growth, the offer of a "continuous training" in Spain, is characterized by an elevated atomization of the presence of numerous competitors.
Within the Public relations working environment, this elevated atomization is reflected by the reproduction of messages centered on relative figures of trained students, the training plans which have been carried out, the obtained financings...
Grupo Femxa is a Galician company with headquarters at Vigo that, for 10 years now, has been part of the leading top five businesses at a national level, and which, coinciding with it's 10th anniversary, has firmly decided on becoming leader of the sector in the near to mediate future.
As well as it's expansion at a national level through the opening of branches in the main cities of Spain and of the re-structuring of it's business lines and it's product and services image, this company has decided that it is also the moment to stand out from it's competitors by adopting a new Public relations strategy.
Communication
The Greens, as the company has been known as within the training sector for it's characteristic corporative look over the past 10 years, wanted to make clear to it's competitors and clients alike of it's decision to expand, along with it's current re-positioning objective, was to be a differentiating decision, although not to forget that the "Training" continues to be the core of it's offer.