Positioning
A new business in a market that is the phase of introduction. The public objective does not have any references and it is neccesary to work out exactly what type of offer combining residue recycling and agricultural activities may have. Agroamb is one of the pioneer businesses in the validating residues by means of its use as an agricultural and forestal fertiliser.
As it grows it is neccesary to earn the confidence of a public that does not know the activity carried out by the business or of it's possible applications, specially in the case of agriculturers, where for the businesses generating organic residues the benefits which would occur as a result of seperating would be evident.
To earn this confidence, the public must percieve the company as a pioneering initiative based on the scientific investigation and which works towards the benefit of all without harming anyone.
This is how Agroamb defines it's mission; "To better the environmental quality of our vecinity, by making our clients part of our enthusiasm."
Communication
The mission of Agroamb contemplates a new way of understanding recycling; What in productive process was considered as a residual and problematic output is converted into an input of high quality and ideal for another process.
For this reason and for being a new kind of business, A new sense in recycling is an idea that needs to be transmitted, and should be carried out in a DIAFANO way, rigourously submitting all the available information possible.